Outdoor advertising shall be classified by categories according to its characteristics, to which a Visual Incidence Coefficient (Coeficiente de Incidencia Visual, CIV) corresponds, which will be used to calculate the amount corresponding to the payment for its License (see article 21). The categories are as follows:
CATEGORY I Included within this category are: road safety signs or traffic signals, notices of public interest, street, avenue, or zonal denomination nomenclature signs, and tourist signage signs.
The latter includes: guide maps, signs or plaques for the location of historical sites, and tribute plaques. It does not include commercial signs promoting services or the sale of goods, related to the tourism sector. CIV = 0.0.
CATEGORY II Attached signs, painted, articulated, or placed on any part of the building (walls, roofs, eaves, etc.). To be classified into the following 3 subcategories.
II.a. Single-faced signs, placed parallel on the building facade. CIV = 1.0 II.b. Signs with two or more faces (multidimensional) placed or attached perpendicularly to the building facade. CIV = 1.0.
II.c. Signs that form part of the eave, awning, or marquee. CIV = 1.0.
CATEGORY III Freestanding signs. Included in this category are all those signs whose support is independent of the building, whether supported on posts or a base, an independent structure, or on itself.
Two subcategories are included:
III.a. Signs on or projecting over a public area (only permitted over a green zone, front yard (antejardín), or projecting over a sidewalk or other). This is understood as a structure and sign overhanging these areas. CIV = 1.0. (Support over a public area is prohibited except for category I in this article).
III.b. Freestanding signs located on private property that do not invade the public road aerially, i.e., do not project over it. CIV = 1.4.
CATEGORY IV Signs on urban furniture. Included within this category are all those signs located on any type of urban furniture that is installed, whether in a public area or on private property. To specify a few, this includes signs on bus stop shelters, on trash collectors, handrails for people with disabilities, mailboxes, etc., areas whose dimensions are regulated in this regulation. CIV = 1.6.
CATEGORY V Temporary signs. Included in this category are all those signs requested for periods of less than 1 year for the purpose of announcing, advertising, or informing about temporary activities.
Included in this category are all types of banners, lines of pennants, and signs with any type of finish. CIV = 1.8.
Classification of signs. By their lighting condition. An additional classification is established.
- Signs by their luminosity condition: Where any of the signs included in the previous categories may be opaque or illuminated, establishing for valuation purposes a Luminosity Coefficient for an illuminated sign CL = 1.25.
- Classification of signs by their legend:
Signs, by the type of legend or message, shall be classified, according to the type of message, into three typologies.
- a)Operational sign (Rótulo de funcionamiento): which mainly includes the name, colors, and/or logo of the premises on which said sign is installed and refers only to the activity carried out in it. CC1 = 1.0.
- b)Mixed sign (Rótulo mixto). Operational sign, combined with sponsoring advertising messages, combination of categories a and c, operational with advertising. Whose proportion is regulated in article 24 of this regulation. CC2 = 1.25.
- c)Advertising sign (Rótulo de publicidad): Referring to signs with advertising messages, not related to the activity specific to the area or premises where it is directly located or where it is installed. CC3 = 1.5. This type of sign shall not be permitted where types a or b already exist.